Regional retail: cutting the “green everywhere” problem
A multi-brand retailer in the Klang Valley arrived with a CEO dashboard where fourteen of sixteen tiles stayed green most weeks. During Executive Signal Lab, they rebuilt thresholds using trailing volatility instead of fixed targets. After two KPI Studio critiques, the Monday pack highlighted three exception lanes — stockouts, returns, and promo leakage — and dropped decorative comparison charts that never drove action.
Outcome after six weeks: leadership meetings opened on exceptions first. The team still maintains a separate deep-dive workbook for category managers; that separation was an intentional limit, not a failure of the executive view.